Consulting
Some past projects
- Creating a sales training seminar for a software vendor’s services partners and delivering it around the world
- Working with product marketing teams to define messaging and positioning for new technologies
- Creating and presenting a custom half-day briefing on cloud computing for the CEO, CFO, and executive committee of a large European financial services company
- Writing a presentation for a vendor’s sales force showing the business benefits of a new software platform
- Working with intellectual property lawyers on a patent infringement case
- Working with a software services firm to create a business plan for a new practice area
- Writing a reviewer’s guide for analysts and others evaluating a new software technology
- Developing a competitive analysis for a product team bringing out a new offering
- Working with a product marketing group to define and write position papers on industry trends and technologies
- Creating and delivering a training seminar to help a software vendor's field sales force understand and
target a critical customer segment
- Creating new product training material for an enterprise sales force
- Working with a software product group to define future strategy in a fast-moving technology environment
- Writing white papers describing new software technologies
- Helping a large organization with the technical and human challenges of adopting a new enterprise directory